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What We Learned
Monday: How well do you know your TikTok terms and trends? The platform is full of abbreviations and emojis that can have a much different meaning than you think. It’s essential for brands to know what could be coming through their comment section and Gen Z speak. FanBytes put together a whole guide to TikTok slang with dozens of TikTok terms and challenges.
Tuesday: Sprout Social posted a quick but helpful YouTube video with 6 marketing tips for TikTok. It’s great advice for anyone who is still hesitant to get start or struggling to find traction with the platform. You’ll be making it on For You feeds in no time.
Wednesday: Micro-conversions are great because they signal high intent for a user to convert on a primary conversion goal. For paid social, micro-conversions could be time spent watching a video, following your brand pages, or just general ad engagement. Search Engine Land had 3 micro-conversion strategies for paid social with step-by-step instructions for managing ads and tracking.
Thursday: You gotta spend a little to make a little. And ideally, you want to spend a little to make a lot. When it comes to paid media, you could end up spending a good chunk of your budget with general ad experimentation. WordStream gave advice on 7 money-saving strategies for your Google Ads.
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Melon Baller
Ingredients
- 1/2 cup cantaloupe juice*
- 1/2 oz Triple Sec
- 1/2 oz simple syrup
- 1 1/2 oz Vodka
- Fresh rosemary leaves
- fresh cantaloupe
Steps
- Add the chunks of cantaloupe to a blender and blend until the fruit is completely pureed. Pour the cantaloupe puree through a fine mesh sieve, pressing on the solids.
- In a cocktail shaker, muddle the rosemary and add the cantaloupe juice, triple sec, simple syrup, and vodka.
- Add ice, and shake it up.
- Pour into a glass. Garnish with a fresh rosemary and balled cantaloupe.
Recipe by Food52
Did Ya Know?
Which car brand has “The Ultimate Driving Machine” as its slogan?
b. BMW
The slogan was created in 1975 and used interchangeably with other slogans like “Beyond rational” and “Sheer driving pleasure.”
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