Creative Edge Consultants

Keep Marketing Weird 🥴 – Carney


Finding weird stuff (FWS) for the sake of SEO

Lookin’ for SEO love in all the wrong places? Search Engine Land has a new way to get creative with SEO projects,  research, and search audits.

Sometimes you just have to find weird stuff (FWS) to unlock SEO success.

Ways to FWS for SEO Research:

  • The site: query: In Google, type “site:” with the domain that you want to review.
  • Look into .pdf traffic: Review your analytics. You might be surprised about the amount of traffic coming to .pdf pages hosted on your website because they lack analytics tracking. Converting these .pdfs into HTML pages might be a good solution to making a high-ranking page.
  • Beware of redesigned structures: If there are dips in organic traffic after a redesign, you may need to better understand what was working in the old layout. Use the Wayback machine to see how things used to be.
  • Check robots.txt and XML sitemaps: You’ll often find pages that shouldn’t be on the site publicly, orphaned pages, or essential pages that have fewer internal links than they deserve.
  • Google Search Console: Google Search Console > Settings > Crawl Stats – signs of previous hacks or unknown content.
  • Page Speed Insights: You might find things like JS, CSS, or images being served multiple times or tracking pixels that are no longer in use.

There are so many off-page and on-page influences for a brand’s SEO that you are bound to find new insights when you shake up your research checklist and start turning over weird rocks.

Check out the full post by Search Engine Land for more research possibilities.

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Scalemail Polls

Polls are a quick and efficient way to engage your newsletter audience.

You may have noticed we like to do that ourselves 😉

And you can do the same! Our Scalemail Polls are easy to integrate into your email campaigns and will give you an insightful look into your audience.

Let us show you how!

What is in These Capri Suns?

There’s no other way to describe this new video series by Capri Sun but to say they’re freakin’ weird. They are part of a new initiative to give kids a mini entertainment break, instead of just another ad. This “Break Free TV” is an anthology series of animated snippets. Some of them get all kinds of funky.


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