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From “The White Lotus” to red roses.
Kim Kardashian’s Skims label dropped its 2023 Valentine’s Day collection today, on the heels of a buzzy campaign starring none other than real-life friends Simona Tabasco and Beatrice Grannò (aka Lucia and Mia on the buzzy HBO show).
“I watched the White Lotus and had to have my girls,” Kardashian previously captioned a carousel of steamy shots featuring the breakout duo, who have also been friends in real life for over a decade.
“I had so much fun shooting the Skims Valentine’s campaign!” Grannò gushed in a press release of her and Tabasco’s “very special” first global fashion campaign together.
The limited-edition line features everything from ultra-sexy intimates and sheer lace lingerie — including the Knit Lace Cheeky Brief ($108) and Lace Scoop Neck Bralette ($36) — to sweet sleepwear like the heart-themed Henley Top ($52) and Lounge Leggings ($58) for celebrating Valentine’s (or Galentine’s) Day in style.
And while you probably wouldn’t want to gift your loved one a stay at a White Lotus, there are plenty of gift-ready styles and sets in the line, including the Fits Everybody Skimpy Scoop Bralette Pack ($60) and Fits Everybody Bandeau Pack ($60) the actresses modeled.
If you’ve been “hearting” the viral Skims dress for awhile, the new drop could also be the perfect time to try the Soft Lounge Slip Dress ($78) in a soft limited-edition pink shade, or add some lace to the look with the Fits Everybody Lace Slip Dress ($68).
The campaign marks the latest in a string of star-studded ads from Skims, which have previously included everyone from Heidi Klum to Brooke Shields.
And while it might be the first time Kardashian’s turned her favorite TV show into a campaign, “The White Lotus” is far from the first popular series on which she’s pressed play; she previously declared her love for “Bridgerton,” even asking to attend one of the show’s fittings.
Instead of Regency-era corsets, she’s clearly got her own sexy styles to burn for this Valentine’s Day.
Below, shop a selection of Skims’ latest bras, sleepwear and more — or check out the full Valentine-ready range.
Just be sure to scoop up your favorites fast, as Skims is famous for flying off the shelves.
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