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The best Kendra Scott jewelry styles, per celebrities

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Kendra Scott‘s jewelry designs started off with a dream in the Lone Star State; now, they’re sported by countless stars.

But household-name status didn’t always seem inevitable in Scott’s “true American dream story,” as the Texas-based jewelry designer tells Page Six Style she was once “making everything by hand” and “going door to door with jewelry in a tea box.”

“The impossible happened in a lot of ways,” adds the A-list favorite, whose creations have now “Bejeweled” everyone from Taylor Swift to Mindy Kaling to Gwyneth Paltrow — the latter of whom was introduced to Scott by a mutual pal.

“[Paltrow] had questions for me, and of course I had so many questions for her, and it just sparked a friendship — us both being moms to kids that are similar ages as well [as] running pretty big businesses,” she recalls of their first lunch together, adding that the Oscar winner “also loves the products.”

A "K" initial pendant on a gold chain
Kendra Scott

Pendant Initial Necklace ($65)

While Paltrow’s picks include pieces like the Pendant Initial Necklace ($65) and Vincent Chain Necklace ($80) — which she layered together in an Instagram post on Mother’s Day in 2022 — it’s perhaps Scott’s bestselling Elisa Pendant Necklace ($65) that has the most fans, famous or not. In fact, according to the designer, her brand sells one of the style every minute.

A Kendra Scott pendant necklace
Kendra Scott

Elisa Pendant Necklace ($65)

“I knew when I was starting this business that I really wanted to have shapes that were identifiable, and that were so different than what any other brand was doing,” Scott says of the distinctive pendant, which has been spotted on the likes of Swift and Simone Biles. (Fittingly, the Olympian even switched to the similarly bestselling 14-karat version, which retails for $1,200, after becoming a gold medalist.)

Simone Biles wearing a delicate Kendra Scott necklace
Scott and Biles are just “two Texans loving and supporting each other,” says the jewelry designer.
Getty Images

The brand’s more budget-friendly baubles regularly hit the red carpet on longtime fans like Kelly Clarkson, who selected the Blair Open Frame Earrings ($130, originally $175) for the 2022 People’s Choice Awards.

Kendra Scott earrings
Kendra Scott

Blair Open Frame Earrings ($130, originally $175)

“If you look at a lot of celebrities, you think, ‘Oh, they have their one dress figured out,’” Scott recalls of bringing “lots of options” for Clarkson’s big night.

“In a lot of cases they have three [outfit] options. You never know what’s going to happen.”

Kelly Clarkson in a red dress
Kelly Clarkson is a longtime fan of Scott’s sparkle.
E! Entertainment/NBC via Getty Images

Kelly Clarkson in a silver dress with a matching belt and earrings
She also selected Kendra Scott earrings for the 2022 NFL Honors.
Instagram/@kendrascott


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Also among Scott’s superstar fans? Lizzo, who wore the Maggie Hoop Earrings ($80) — which Scott calls a “simple filigree hoop that never goes out of style” — for SXSW in 2022, and Megan Thee Stallion, who once stacked the Vincent Bracelet ($60) and Monika Chain Bracelet ($60) while performing at Austin City Limits.

Gold Kendra Scott hoop earrings
Kendra Scott

Maggie Hoop Earrings ($80)

The bling’s also a hit on TikTok, having famously popped up in countless #Bama Rush videos in addition to capturing the attention of content creators like Dixie D’Amelio, whose collection includes the Carmen Tennis Necklace ($120).

Dixie D'Amelio in a lace dress with a diamond necklace
Scott’s styles are also a hit with the TikTok set.
Getty Images for W Magazine

Dixie and Heidi D'Amelio wearing the same Kendra Scott earrings
Dixie and mom Heidi D’Amelio have twinned in Kendra Scott earrings.
Instagram/@kendrascott


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Beyond Hollywood and internet royalty, Scott has also earned a famous fan in Meghan Markle, who she says has worn her styles “quite a bit over the years.”

In addition to participating in the Archewell Foundation’s 40×40 campaign in 2021, the jewelry designer also gifted the Duchess of Sussex an “engraved piece” when her and Prince Harry’s son, Archie, was born in 2019.

“She wrote me the most beautiful letter back in the most beautiful handwriting,” recalls the “Born to Shine” author. “When people say she has gorgeous handwriting, they are correct. It was a handwritten, beautiful note to thank me for that piece.”

Kendra Scott in a green dress
“[Celebrities] have options with brands that they wear, and we have a very philanthropic brand,” says Scott, adding that her company has donated “$60 million since 2010 for women’s and children’s charities around the globe.”
Dimitrios Kambouris

But while the brand’s had countless celebrity “pinch me” moments over the years — and expanded to offer everything from men’s styles to her most recent Yellow Rose collection — Scott remains reluctant to say she’s “made it.”

Megan Thee Stallion performing in a stage outfit with Kendra Scott jewelry
Megan Thee Stallion dazzled in Kendra Scott styles at the Austin City Limits music festival in 2021.
WireImage

Kristen Bell in sparkly earrings
Seeing celebrities in her designs “never gets old,” says Scott.
Instagram/@kendrascott


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Gwyneth Paltrow in a white sweater with gold jewelry
Paltrow is among the brand’s famous fans.
Instagram/@kendrascott

Camilla Cabello in a denim outfit
Camila Cabello wore Kendra Scott while judging an episode of
“The Voice.”
Instagram/ Rob Zangardi


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“I don’t know if I’ve ‘made it.’ I’m so excited to where we’ve grown this company … [and] about the things that we’ve been able to accomplish from a philanthropic standpoint as well, that I could have never dreamed possible,” says Scott.

“But I still have so many things I still want to accomplish and do.”



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